EchoStack vs Adjust
Adjust was acquired by AppLovin in 2021 — an ad network now owns the referee. EchoStack is independently operated with transparent pricing, accurate fraud detection, and no conflicts of interest in your attribution data.
Based on reviews from G2, Capterra, Trustpilot, TrustRadius, and Gartner Peer Insights.
Adjust was acquired by AppLovin for ~$1 billion in 2021. AppLovin is an ad network — meaning the company measuring your ad performance also sells ad inventory. We believe attribution providers should be independent of ad networks to avoid structural conflicts of interest.
Adjust users on Trustpilot report being locked into 1-year contracts with "very vague wording." Reviewers describe difficulty exiting contracts and continued billing after cancellation requests.
Adjust's anti-fraud solution is described on Gartner Peer Insights as "not clear and not accurate." Reviewers report it can flag legitimate traffic while missing fraudulent activity.
G2 reviewers note that "even the best / most experienced engineers seem to set it up wrong." Documentation is described as "poorly written, inaccurate, and often outdated" on G2 and Capterra.
Post-AppLovin acquisition, mass layoffs of attribution experts raised concerns about long-term support capacity. Capterra reviewers describe the experience as "plain horrible" with Adjust "barely responding" even during active setup issues.
TrustRadius: "The UI is very confusing and needs a refresh." Capterra: "Horrible default reports." The admin panel is described as "far away from being easy to use" with no tool to find untracked campaigns.
| Adjust | EchoStack | |
|---|---|---|
| Pricing model | Per-conversion pricing that escalates with scale | Flat monthly tiers starting free. No per-conversion fees. |
| Contract terms | Annual contracts with vague early termination clauses | Monthly billing, cancel anytime. No lock-in. |
| Fraud detection | Described as "not clear and not accurate" on Gartner Peer Insights | CTIT analysis, click flooding, device farm detection. Included on all plans. |
| Independence | Owned by AppLovin (ad network) since 2021. Neutrality questioned. | Independent. Not owned by any ad network. |
| Customer support | Post-acquisition layoffs. Support described as "plain horrible" on Capterra. | Same support SLA for all tiers. No upselling during support. |
| Dashboard | Described as "clunky and non-intuitive" on GetApp and Capterra | Modern dashboard with unified cross-platform view. |
| SDK integration | G2 reviewers report that "even the best engineers set it up wrong" | Typical setup under 1 hour. SDK debug console included. |
| Data export | Raw CSV extraction is slow with no automation | Raw data export (CSV, JSON) on all plans. |
| Web attribution | Mobile only — no web attribution at all | Web-to-app attribution on roadmap |
| Attribution transparency | Limited visibility into matching decisions | Confidence scores visible on every attribution |
Adjust uses per-conversion pricing that escalates as you grow. EchoStack uses flat monthly tiers.
$0.05–0.07
per attributed conversion
$199/mo
100,000 MAU included
Free forever on Starter. No credit card. No annual contract. Live in under an hour.
Switch from Adjust