EchoStack vs Branch
Branch eliminated its free tier and now charges $499/month minimum. EchoStack gives you full MMP capabilities — deterministic matching, probabilistic scoring, SKAN enrichment, and S2S postbacks — starting at $0.
Based on reviews from G2, Capterra, Trustpilot, FlutterFlow Community, and GitHub issues.
Branch eliminated its free plan in July 2025. The cheapest option is now $499/month after a 30-day trial. Developers on FlutterFlow, DEV Community, and Reddit are actively building alternatives. One user described it as "not sustainable when prices jump up" past 200K MAU, where overages can reach 68% of the total bill.
Branch is primarily a deep linking platform with basic attribution bolted on. Multiple G2 reviewers note it provides "raw numbers as part of more basic analytics" and only "minimal attribution and measurement capabilities" compared to dedicated MMPs like AppsFlyer.
Universal Links fail when AASA files aren't fetched (known Apple bug). Email deep links don't work on iOS because click-tracking domains break Universal Links. Deferred deep linking is broken on iOS 15+ with Private Relay — the NativeLink workaround requires clipboard access and shows a "pasted from Safari" notification.
A G2 reviewer with ~1 million users described Branch's customer service as "easily the worst we have experienced" — reporting difficulty getting Branch on a call even to sign an Enterprise contract. Support quality appears to depend heavily on account tier.
Branch's SDK is notably large: 1.2MB for iOS and 800KB for Android. GitHub issues document React Native SDK crashes on Android launch due to manifest merging, and Expo/React Native deep links failing on iOS release builds (expo/expo #30038).
Raw data access is restricted to Enterprise clients only. Data available via export API for only 6 months. Raw data fields are hashed after 7 days for GDPR compliance, limiting utility. Branch's setup "locks teams into vendor-specific views, frustrating devs needing SQL-level access."
| Branch | EchoStack | |
|---|---|---|
| Pricing | $499/month minimum (as of July 2025, when the free tier was removed) | Free tier (10K MAU). Paid plans from $199/mo. |
| Attribution depth | "Minimal attribution and measurement capabilities" — primarily a deep linking tool | Full MMP: deterministic, probabilistic, and SKAN attribution |
| iOS deep linking | Broken on iOS 15+ with Private Relay. NativeLink workaround requires clipboard access. | Server-side attribution. No clipboard hacks. |
| SDK size | 1.2MB iOS / 800KB Android (notably large for an MMP SDK) | Lightweight SDK designed for minimal footprint |
| Customer support | Mid-size app reviewers on G2 report poor support experience | Same support quality for all tiers |
| Raw data export | Enterprise tier only. Data hashed after 7 days. 6-month export limit. | All plans. 12-month retention. No field hashing. |
| Contract terms | Multi-year discounts create lock-in. No free tier for evaluation. | Monthly billing, cancel anytime. Free tier for evaluation. |
| React Native stability | SDK crashes on Android launch due to manifest merging reported on GitHub | Designed to never crash the host app. Tested with common SDK combinations. |
| Analytics | Described as "raw numbers as part of basic analytics" on G2 | Dashboard with campaigns, events, revenue, and ROAS |
| Confidence scores | Not available | Visible on every attribution |
Branch starts at $499/month with aggressive overage scaling. EchoStack starts free.
$499
minimum per month
Free
10,000 MAU included
Free forever on Starter. No credit card. No annual contract. Live in under an hour.
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