EchoStack vs Singular
Singular has no real-time reporting and a UI reviewers describe as "built in 2010." EchoStack gives you live attribution data in a modern dashboard — with 12 months of queryable history instead of 30 days.
Based on reviews from G2 (4.6/5), Capterra, TrustRadius, Gartner Peer Insights, and PeerSpot.
Multiple G2 reviewers call the lack of real-time reporting a "major setback." Marketers report difficulty analyzing same-day performance, making daily campaign optimization challenging.
The UI is described as looking "built in 2010" — outdated, overwhelming, and poorly organized. Saved reports "get cluttered very quickly." The platform is "kinda slow to use" and workflows are "not always intuitive," requiring extra explanation or support.
Many iOS users are "not attributed properly" and show up as organic rather than paid. Singular acknowledged their prior solution "didn't dedupe every single install from every source." SKAN conversion values go NULL below ~40-50 daily installs per campaign.
It is "hard to access data that's older than 30 days" through the UI. Raw data exports are capped at 5 million records per request, and the API caps at 100,000 records for up to 30 days. Long-term trend analysis requires manual workarounds.
Reviewers report costs increase sharply past 1 million monthly installs, with limited pricing flexibility. G2 reviewers note that "Singular asks for more money for bigger plans at every opportunity."
Singular is "purpose-built for mobile" and lacks deep integrations with non-mobile marketing platforms. No native CRM integration (Salesforce, HubSpot). If your marketing spans web, email, and mobile, you'll need additional tools to unify that data.
| Singular | EchoStack | |
|---|---|---|
| Real-time data | Limited real-time reporting — called a "major setback" on G2 | Near-real-time event processing and dashboard updates. |
| Dashboard UI | Described as looking "built in 2010" on G2. Slow, unintuitive navigation. | Modern UI designed in 2026. Clean, fast dashboard. |
| Historical data | Hard to access data older than 30 days through the UI | 12 months of queryable data on all plans |
| iOS attribution | Reviewers report iOS users "not attributed properly" — showing as organic instead of paid | 3-tier matching: deterministic, probabilistic, SKAN. Confidence scores visible. |
| Data export | Raw data capped at 5M records/request. API capped at 100K records. | Full raw data export on all plans. No per-request caps. |
| Pricing | Reviewers report costs increase sharply past 1M monthly installs | Flat monthly tiers. No per-conversion fees. |
| Platform support | Mobile-only. No web, email, CRM, or offline channel support. | Mobile-first with web-to-app attribution on roadmap |
| Facebook pipeline | Delays in pipeline specifically for Facebook/Meta reported | Direct Meta CAPI integration. S2S delivery. |
| Report flexibility | G2 reviewers note "can only view certain metrics in certain reports" | Unified dashboard with flexible filtering |
| Attribution transparency | Reviewers report attribution model confusion — UI doesn't clarify methodology | Confidence scores and match factor breakdowns on every install |
Singular's pricing scales sharply at volume with aggressive upselling. EchoStack uses flat tiers.
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